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Using Affirm on Amazon: How to buy now, pay later this Prime Day

FocusPublished: 2025-04-27 14:28:54
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Affirm is the first BNPL (Buy Now, Pay Later) service to be available directly through Amazon Pay, and shoppers love it. Last year, BNPL orders increased by 85 percent during Cyber Week compared to the week before, while revenue increased 88 percent. And during last year's Amazon Prime Day there was a 20% increase in BNPL use from the previous year. With inflation still wreaking havoc, it's no stretch of the imagination to assume that Affirm use will remain high for Prime Day 2024.

The ability to pay for items in installments can sweeten your Prime Day prospects. But before going BNPL-wild on your haul, there are some factors to consider about Affirm versus other BNPL apps, as well as the advantages and disadvantages of using these tools in general.

SEE ALSO: Prime Day 2024: When it's happening and everything else we know so far

Why Buy Now, Pay Later is so appealing

Layaway programs were popular with shoppers in the '90s until they were overtaken by credit cards. But there is a key difference between layaway and BPNL. When you put an item on layaway, it was held for you until you paid it off, at which point you could take it home. With BPNL, you get the goods shipped to you right away but then pay off that item in installments.

When combined with Amazon's typically lightning-fast shipping and Affirm's lack of late fees, BPNL can make big purchases feel easier to stomach.

Affirm's interest rates typically range from 0 to 30% APR based on your credit and payments can be spread out over three to 48 months. Different plans are available for different purchase amounts, and the minimum purchase amount to use Affirm is $50. Affirm's APR calculator can help you estimate how much interest you'll rack up on a certain purchase, which could hit $100 or more if you get a loan for, say, a pricey piece of furniture.


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When it's wise to buy now and pay later

There are moments when BPNL is a good choice:

When you shouldn't buy now and pay later

There are times when you should absolutely avoid relying on BPNL:

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