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Best deals of the day Jan. 4: Schwinn 470 elliptical, 65

FashionPublished: 2025-04-28 06:36:17
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We've rounded up the best deals we could find on Jan. 4 — here are our top picks:

A new year calls for new goals. Whether you're looking to create a consistent workout routine in 2023 or dedicate more time to rest, there's a deal calling your name on Jan. 4.

Retailers like Amazon, Walmart, and Best Buy have tons of deals on fitness equipment — from treadmills and bikes to weights and massage guns — if building a home gym is at the top of your goal list. But there are plenty of other ways to save as we kick off the new year on things like tech gadgets, streaming services, apps and software, kitchen appliances, and more. Maybe your goal is to sleep better — there are fitness tracker deals that can help you keep an eye on your sleep patterns. Or maybe you want to step back from the daily grind and focus more on resting — kick back with a discounted subscription to a new streaming service.

Whatever your 2023 goal is, there are lots of deals waiting for you. And we've rounded up the best ones we could find on Jan. 4. Keep scrolling to shop our top picks of the day.

Best fitness deal

schwinn fitness 470 ellipticalOpens in a new window Credit: Schwinn Schwinn Fitness 470 elliptical

Why we like it

If your 2023 goals include building a consistent workout routine, you're going to need some home gym equipment. The Schwinn Fitness 470 Elliptical offers an enjoyable way to get your blood pumping without the harsh impact of running. It features a 10-degree motorized adjustable ramp, 25 levels of resistance, Bluetooth connectivity for setting, tracking, and monitoring progress with app-based tools, and a DualTrack LCD system that displays 29 workout programs. You can even explore 50-plus digital global routes — like the Japanese countryside or the Scottish Highlands — that auto-adjust in real time to your speed and distance (Explore the World subscription required). This elliptical is $400 off at Amazon for a limited time — a great excuse to build your home gym andsave money.

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Best streaming deal

showtime logoOpens in a new window Credit: Showtime Our pick: Showtime subscription

Why we like it

The highly anticipated second season of Yellowjacketsis coming in March 2023. If that's not enough of a reason to sign up for Showtime, how about the fact that it's discounted to just $3.99 per month for six months (after an initial 30 days for free)? You'll save $52.99 on seven months of streaming fees and, besides Yellowjackets, you'll get to watch hidden gems like Kidding, Dexter: New Blood, Billions, George & Tammy, and more.

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Best tech deal

amazon fire tvOpens in a new window Credit: Amazon Amazon Fire TV 65-inch Omni QLED 4K UHD smart TV

Why we like it

Kick off your 2023 streaming experience with an upgrade to the latest Amazon 65-inch Fire TV Omni QLED 4K TV on sale for just $549.99. Now sitting at 31% off its retail price, the TV has slid back down to its all-time low Black Friday price. Released just last fall, the 65-inch Omni includes the latest smart features in addition to a 4K Quantum Dot Display, the latest generation of HDR10+, adaptive brightness, and hands-free Alexa voice controls.

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